ABOUT
Perspicacious is an independent consulting studio delivering research and insight-led strategic services to some of the most successful organisations, respected government departments and hottest start-ups.
Kellie Lyons - Founder and Chief Knowledge Officer
Kellie is a highly regarded strategic thought leader and research practitioner whose career has been dedicated to translating multi-disciplinary information insights into sharply defined direction and initiatives.
She founded Perspicacious to fuse traditional and transformative knowledge paradigms that better illuminate decision-making pathways with successful and sustainable outcomes. Her perspicacity comes from over twenty-five years of senior management experience, expansive sector exposure across markets globally, and an unrelenting drive to know and understand.
The Perspicacious Collective
While Kellie leads the intellectual direction of every engagement, Perspicacious operates as a dynamic consultancy. We believe complex challenges require precise, not generalist, expertise.
Depending on the nuance required for each engagement, Perspicacious assembles a bespoke senior team of highly qualified practitioners. This ensures that every client benefits from agility, depth, and specific domain relevance.
The Core Team Every project is anchored by senior experts selected for their methodology and sector fit. Our specialist team includes:
- Research Practitioners & Strategists: For evidence-based direction and strategic clarity.
- Statisticians and Data Scientists: For robust quantitative rigour and advanced analytics.
- Semioticians and Social Scientists: For deep cultural, human, and behavioural understanding.
Strategic Partners When the strategy requires execution, we activate our trusted alliance of adjacent specialists to deliver:
- Brand and Media: Advertising agencies, brand designers, and media planners.
- Digital Transformation: Product architects, UX specialists, and service designers.
- Organisational Growth: Change managers, L&D facilitators, and capability uplift experts.